17 Aug Men’s Grooming
Beauty Insights: Men’s Grooming Dispensing Trends
With the shift to work from home, men have embraced facial hair for the long term. This presents brands with the opportunity to innovate on grooming products that focus on soothing skin or multi-benefit formulas that have the ability to clean the face, beard, scalp, & body in one convenient package.
For many, November marks the start of the month-long tradition embraced by millions of men around the world: No-Shave November or Movember. This was created as a way to raise awareness & evoke conversation around cancer & men’s health awareness and has turned into a global tradition, where all are invited to let their moustaches or beards grow out for a good cause.
With the shift to work from home, men have embraced facial hair for the long term. Even if they cannot show off their beards due to facemask regulations, they are focusing on caring for their facial hair and skin. In a recent report, trend analysts at Spate noted that search volume for keywords like “dry skin under beard” are up +10.5% year-over year, and beard kits have shown a +26.5% increase in searches. There is also a +16.3% increase in searches for “beard dye” over the same period.
This presents brands with the opportunity to innovate on grooming products that focus on soothing skin or multi-benefit formulas that have the ability to clean the face, beard, scalp, & body in one convenient package. Sustainability is also something important to consumers. Mintel states that clean beauty & eco-friendly claims remain top of mind despite the pandemic.
Aptar Beauty offers an extensive portfolio of stock closures capable of aligning with the convenience trends seen in men’s grooming. From thick viscosity formulas like beard shampoo & conditioner, to thinner viscosity formulas like beard oil, the stock range of PCR closure solutions offers flexibility for brands seeking an eco-friendly approach.
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